Feeling very inspired after a AIGA panel discussion at Google Seattle. Being behind Googles doors kinda made me felt like a kid in a candy store. It’s a place for innovation, rule breaking and passionate people doing Epic Shit, which are 3 things I stand for.
The conversation at the event surrounded the question of how the practice of formal Graphic Design translates into the landscape of digital driven, Internet focused, human centered, immersive design.
Some great points were talked about such as what the future of graphic design looks like, how we as designers shape the industry and rebound when pedestrians push template based solutions using services like Square Space, WordPress and the likes. And my favorite, a question I have been pondering for a while now, which is favorable in the industry; specialists or generalists?
The consensus was that formally trained graphic designers do have a large role in shaping the future of visual design due to their overall ability to adapt to the constant changing landscape of our industry.
Graphic Designers are first and foremost visual problem solvers that pay a high level of attention to detail, form and messaging. All aspects of design require this in some regard and the future needs problem solving generalists that are curious, evolving and have an overall desire to push the boundaries of the visual landscape. We as visual designers will continue to shape the field of communication design as it ebbs and flows with changing technology and evolving interests.
And as the industry moves further away from the print medium and deeper into digital, graphic designers will continue to play a large role in shaping the future of design.
Thank you AIGA and Google for putting this together. The talk was both informative and reassuring for a formally trained graphic designer navigating todays landscape of visual design.