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Verizon got a new look by Pentagram…

Screen Shot 2015-09-30 at 12.35.19 PM




Personally not impressed for a piece done by Pentagram and Michael Bierut.
Understanding the challenges to not completely reinvent with a brand refresh, I feel this could have gone a lot better. 
And an unbalanced and weighted feel to boot. It feels a bit on the “let’s be as simple and generic as possible, oh and wait, we can’t forgot the check mark.”

What do you think? Is the new logo any better then the previous hideous one????

Check out the comments from the source link.

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