The client and I met multiple times in person so I could really learn about her story; where she came from, influences, passions and drive for doing what she does. This greatly influenced the conceptual stage of the design and allowed for the design to feel like an extension of the artist.
After pouring over countless fabric swatches, hearing stories about the client’s journey and learning how everything came together, we developed a visual full of texture and patterns that spoke to that story. The concept was to have the site read like it was a part of a garment complete with tags, hand sewing, and loosely defined boundaries.
Front-end PSD files to backend web developer
In collaboration with: