Market research into the tradeshow experience yielded that the typical user bases their decision on approaching a vendor on a small amount of criteria. Appearance of a companies offering from a far was in the top tier. I started conception of this project with that in mind while also focusing on the first impression and how to draw peoples attention in a sea of noise.
Like a good piece of art, the intent is to tell a story that differs from viewer to viewer. The use of animals was used for that reason. Everyone had a different version of the outcome of this interaction. And conversations are at the core which is the companies offerings. Conversation training.
Print ready artwork
7′ x 4′ tabletop booth display