School fundraiser

Role:

Logo Design
Poster Design
Set design/staging
Photography

Scope:

A fundraiser was put on by my wife Rashell for our daughters school to help raise funds for the art/library program. The theme of the event was “giving back to our future.” I volunteered to help out with marketing, design and other creative needs.

Solution:

Borrowing from the back to the future theme, I created a spin off logo mark that was used in all marketing efforts, print and digital. We then found someone who owned a DeLorean that we could borrow for the event. With that, we created a secondary revenue experience at the night of the fundraiser and auctioned off tickets to have their photo taken with “Doc” and the DeLorean.

Result:

With the DeLorean parked outside of the event, I staged the car and scene along with our stand in “Doc” and photographed over 100 people. After the last shot, I batched processed the logo mark onto all the photos and had them printed/delivered back to the event to distribute to all participants. The total revenue generated exceed $500 and went to the school district.

In addition, I donated 3 of my digital illustrations to be sold at the silent auction.

Format:

Print
Digital