Campaign strategy

Challenge: 

Connect with a group of insurance and finance executives using an untraditional approach.

 

Solution:

Upon brainstorming with the copywriting department, the keyword livefierce was chosen as the theme. From that, I developed a concept surrounding that theme as is relates to connecting with the target audience along with print, social and promotional material concepting.

 

 

 

Result:

A scaled down, safe, approach was selected and delivered to the conference in Las Vegas. And the #tag shifted to iamfierce.

Deliverables:

Large format posters
Promotional Materials (and a tiger)
Social campaign
Print advertisement

Format:

Print
Digital
Social