By Nicholas Nelson
November 29, 2011
creative ideas, Design Thinking
This is becoming a buzz word in the creative and business worlds and carries various meanings to different people.
Feel free to post your comments. Let’s get a conversation going!
Tags: Design Thinking
I feel it is the merge of creating, building and enhancing the brand image aesthetically as well as strategically. We don’t create something just to make it pretty. We create the personallity of a company or product. This takes thought and reason to why we use certain element, colors, etc. to avouch certain emotional responses.
Personally, I think the buzz word should rather be design process, not thinking (unless the point is to convey the idea of thinking of going through a design process, which I doubt).
When using « design thinking », I feel it reinforces two myths about design :
1- it’s about aesthetic
2- good design just need to be thought of. Almost magic.
Great for for thought! I believe there is a difference between design “thinking” vs. “process”. To me design thinking is the conceptual and theoretical stage in the process where we develop the idea and underlying intellectual structure around which we build the final product. After that we enter into technical execution, adaptation and finalization.
While I believe all stages in the process and best quality execution are equally important, it is the thinking/idea stage that makes of breaks a brilliant design, followed by execution. I also believe that we mostly get hired for our ideas and that is also where the monetary value lies.
As for “design” thinking vs. other thinking, I believe that as designers we are conditioned to pair down and simplify complex communication into memorable and easy to understand messages. That to me is another aspect of design thinking.
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